“What is circular fashion?”, you might be asking yourself. Well imagine this:  A friend has some clothes they plan to toss. You ask them not to, and instead take them off of her/his/their  hands. You both are different sizes, but luckily you are a seamstress and can alter them to fit, and add things like embroidery and patchwork if you wish ( I always do!).  Months or years pass and you decide you don’t want them anymore, except a few that you decide to chop up and turn into accessories to wear. the ones you do not want you think you will sell on a thrifting app, or even better, have a swap party with a friend….. Do you see how these clothing items have not only been saved, but they have been circulated responsibly and effectivly? This is just one example of circular fashion.

*Photo by greenstrategy.se* 

“Brismar, owner of the consultancy firm Green Strategy, coined the term ‘Circular Fashion’ back in June of 2014.”

Circular fashion starts when the design process assures that these clothing items stay in circulation as long as possible, by using sustainable, raw materials (and saving cuttoffs to use for other items) that can easily be recycled without the need to extract other sources; It’s where the production of an item and the end of it’s life are equally as important. By keeping materials and clothing in use, it disrupts that linear trajectory we have become so used to.

There are many ways that you can participate in circular fashion, even if you are not a seamstress, or a crafter! By simply commiting to buying less, buying thrifted, and continuing to circulate your fashion and do your best to make sure it will still be used and not end up in the landfill, that is a huge step in our journey to a waste free world.



Erin Bass

*Fashion Designer *Creator*Girlboss*

*Erin hails from Portland, Oregon and is a self taught upcycled fashion designer, seamstress, and fiber artist. Want to see her work? Click here!


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